Post by account_disabled on Dec 13, 2023 0:29:46 GMT -5
Advertising is a double-edged sword. It also promotes harmful behaviors and excessive consumerism that, in the long run, ends up affecting the environment. Present and future So is advertising dead? At least not yet (nor do I think it will for a long time). But we are witnessing an evolution in the way we do marketing. And no, it's not just a trend. Also know the following article: Advertising Vs. Content Marketing With the social and technological changes that we are witnessing, marketing has had to reinvent itself to begin providing people with content and experiences that generate value: solutions, entertainment, knowledge and experiences that motivate them to come closer, instead of interrupting them.
For this it is necessary to go beyond persuasion. Go from brand speeches Phone Number List to listening and dialogue with the consumer. In closing, I want to leave you with an example of this evolution: Leo Burnett's excellent campaign for Airbnb and The Art Institute of Chicago. The Internet brought many changes to various aspects of human relationships and the way in which companies attract, relate and sell to their customers paved the way for digital marketing. But what is different about traditional marketing? is better? it is not? or is it just different? Join me for the next few paragraphs to find out. Let's define what each one is about Traditional Marketing emerged back in the 17th century with the invention of the printing press, from actions taken by people to mass produce and disseminate information.
This type of marketing mainly seeks to increase sales through mass communication strategies. Part of what we know as traditional marketing is experienced in our daily lives, when we see how brands reach us through billboards, press, television and radio. Digital marketing, for its part, focuses its strategies on a sense of greater relationship with the customer. It is based on the Internet as a communication channel, it allows people to reach the company through search engines, in addition to creating interaction with users and their experiences.
For this it is necessary to go beyond persuasion. Go from brand speeches Phone Number List to listening and dialogue with the consumer. In closing, I want to leave you with an example of this evolution: Leo Burnett's excellent campaign for Airbnb and The Art Institute of Chicago. The Internet brought many changes to various aspects of human relationships and the way in which companies attract, relate and sell to their customers paved the way for digital marketing. But what is different about traditional marketing? is better? it is not? or is it just different? Join me for the next few paragraphs to find out. Let's define what each one is about Traditional Marketing emerged back in the 17th century with the invention of the printing press, from actions taken by people to mass produce and disseminate information.
This type of marketing mainly seeks to increase sales through mass communication strategies. Part of what we know as traditional marketing is experienced in our daily lives, when we see how brands reach us through billboards, press, television and radio. Digital marketing, for its part, focuses its strategies on a sense of greater relationship with the customer. It is based on the Internet as a communication channel, it allows people to reach the company through search engines, in addition to creating interaction with users and their experiences.
