Post by ruhaimaromana22 on Oct 31, 2024 4:58:11 GMT -5
Telegram channels are some of the most interesting tools for companies that want to take customer service to a level of interaction never seen before. This messaging application has some very effective features, which open up many opportunities for new-wave marketers and salespeople.
We live in an era in which customer service social media marketing service has been completely digitalized , becoming more important than it was before. Therefore, it has become an obligation for companies to implement a solid customer management strategy in order to easily differentiate themselves from the competition.
Similarly, in the world of online sales , it is important to establish different points of contact with customers and prospects. If this is achieved, a better record of interactions can be kept and the sales team can be aware of each query or complaint made by each user.
Because, it is worth remembering one thing; today's users are multi-device and multi-platform . They can start the interaction with the company on Messenger, but continue the business deal on WhatsApp and conclude it via Email.
Companies must be able to adapt to this omnichannel approach , and Telegram is a great app to do this. Keep reading to find out how you can take advantage of this app, especially if you plan to use it to generate quality leads.
What are Telegram channels?
This application, without a doubt, has many advantages that you can take full advantage of to generate more leads and conversions for your company. One of the most interesting is the ability to create Telegram channels , which allow you to generate a unilateral communication space with your audience.
That is, you create one or more channels within the application in which your target audience (or audiences) have the possibility to enter to consume the content you generate on a more or less regular basis. Now, although users are easily granted access, they cannot interact directly with your company; they are only there to receive the content you offer in various formats.
What is the difference between channel and group in Telegram?
The first difference that jumps out between a group and a channel on Telegram is the number of users that can be added. While the former have a maximum of up to 200,000 users, Telegram channels have no limit.
Similarly, we can find a difference in the way users access one or the other. Groups have administrators, who are in charge of manually adding, one by one, the different members of interest . On the contrary, Telegram channels can be shared simply through a link, which allows immediate access.
What are the benefits of a Telegram channel?
One of the great advantages of having Telegram channels as part of your content and customer service strategy is that it puts your company and products at the center of the conversation . By being the only one capable of sending messages, your audience will know that you have something important to tell them every time they receive a notification.
Also, the ease of joining the channel is another plus for Telegram channels, since, as we mentioned above, you can share them from a simple URL link and the user only has to press the “Join” button.
Furthermore, this platform has many bots that are already programmed as part of its operation. You can find them in the search engine and thus generate much more attractive content for your Telegram channels.
How to prospect clients on Telegram?
Telegram
Thanks to their high sharing capacity, the ease with which users can access them, and the use of various customer service strategies, Telegram channels are a great way to prospect and qualify customers . That's why we've prepared a list of some effective ways to use these tools.
Strategies to generate leads with Telegram channels
Now that you know how Telegram channels work, it's time to learn how to get the most out of them by implementing one (or several) of the following actions in your way of interacting with your audience:
1. Let people know that you have a Telegram channel
If you already have a customer and prospect base, let them know via email or social media that you already have a channel where you share relevant content about the use of your products, their features, functions and offers.
We live in an era in which customer service social media marketing service has been completely digitalized , becoming more important than it was before. Therefore, it has become an obligation for companies to implement a solid customer management strategy in order to easily differentiate themselves from the competition.
Similarly, in the world of online sales , it is important to establish different points of contact with customers and prospects. If this is achieved, a better record of interactions can be kept and the sales team can be aware of each query or complaint made by each user.
Because, it is worth remembering one thing; today's users are multi-device and multi-platform . They can start the interaction with the company on Messenger, but continue the business deal on WhatsApp and conclude it via Email.
Companies must be able to adapt to this omnichannel approach , and Telegram is a great app to do this. Keep reading to find out how you can take advantage of this app, especially if you plan to use it to generate quality leads.
What are Telegram channels?
This application, without a doubt, has many advantages that you can take full advantage of to generate more leads and conversions for your company. One of the most interesting is the ability to create Telegram channels , which allow you to generate a unilateral communication space with your audience.
That is, you create one or more channels within the application in which your target audience (or audiences) have the possibility to enter to consume the content you generate on a more or less regular basis. Now, although users are easily granted access, they cannot interact directly with your company; they are only there to receive the content you offer in various formats.
What is the difference between channel and group in Telegram?
The first difference that jumps out between a group and a channel on Telegram is the number of users that can be added. While the former have a maximum of up to 200,000 users, Telegram channels have no limit.
Similarly, we can find a difference in the way users access one or the other. Groups have administrators, who are in charge of manually adding, one by one, the different members of interest . On the contrary, Telegram channels can be shared simply through a link, which allows immediate access.
What are the benefits of a Telegram channel?
One of the great advantages of having Telegram channels as part of your content and customer service strategy is that it puts your company and products at the center of the conversation . By being the only one capable of sending messages, your audience will know that you have something important to tell them every time they receive a notification.
Also, the ease of joining the channel is another plus for Telegram channels, since, as we mentioned above, you can share them from a simple URL link and the user only has to press the “Join” button.
Furthermore, this platform has many bots that are already programmed as part of its operation. You can find them in the search engine and thus generate much more attractive content for your Telegram channels.
How to prospect clients on Telegram?
Telegram
Thanks to their high sharing capacity, the ease with which users can access them, and the use of various customer service strategies, Telegram channels are a great way to prospect and qualify customers . That's why we've prepared a list of some effective ways to use these tools.
Strategies to generate leads with Telegram channels
Now that you know how Telegram channels work, it's time to learn how to get the most out of them by implementing one (or several) of the following actions in your way of interacting with your audience:
1. Let people know that you have a Telegram channel
If you already have a customer and prospect base, let them know via email or social media that you already have a channel where you share relevant content about the use of your products, their features, functions and offers.
