Post by account_disabled on Apr 30, 2024 4:23:01 GMT -5
Marketing brings together a series of contact opportunities between brand and consumer. But, as the market grows and consumer behavior changes, communication priorities and guidelines need to be changed to keep up with new demands. Thus, Humanized Marketing emerges as a way to establish a stronger connection between the company and customers. The idea behind humanized marketing is to cultivate lasting relationships with customers, build trust and stand out from the competition. Even if you use technology to scale your company's communication, it is possible to improve some processes in order to maintain human warmth in the interaction. Check out! What is Humanized Marketing? “People forget everything, but they don’t forget when you trigger an emotion in them.” This phrase is from Liliane Ferrari, a Marketing specialist, and was said in an RD Summit 2019 edition.
However, to do this, you need to interact with customers and prospects, get to know them and understand their challenges, objectives and needs. The marketing approach behind the humanized marketing strategy must be customer-centric. You need to truly know the customer and what they need to be able to show them that your brand is investing in their success and forming closer interpersonal Cayman Islands Phone Number List relationships. Why do I need Humanized Marketing? By putting Humanized Marketing into practice in your company, you will be demonstrating to your customers and potential customers that your brand is interested in their success, improving this relationship and, consequently, generating a series of benefits.
A better customer experience makes your audience feel heard and important, which results in happier customers, better levels of brand reputation and, therefore, a real impact on company revenue. We also know this, but for you to really understand the value that a positive experience can have on your results, we brought data from Experience is Everything: Here's How to Get it Right, PWC, 2018: In Brazil, 89% of people indicate that customer experience helps in their purchasing decision. On a global average, 43% of consumers say they would pay more for a good customer experience, while 42% say they would pay more for a friendly and welcoming experience. Create a customer referral community By starting a Humanized Marketing strategy, your company will be able to connect more deeply with your audience. This way, it will be possible to create a community of stubborn and loyal customers.
However, to do this, you need to interact with customers and prospects, get to know them and understand their challenges, objectives and needs. The marketing approach behind the humanized marketing strategy must be customer-centric. You need to truly know the customer and what they need to be able to show them that your brand is investing in their success and forming closer interpersonal Cayman Islands Phone Number List relationships. Why do I need Humanized Marketing? By putting Humanized Marketing into practice in your company, you will be demonstrating to your customers and potential customers that your brand is interested in their success, improving this relationship and, consequently, generating a series of benefits.
A better customer experience makes your audience feel heard and important, which results in happier customers, better levels of brand reputation and, therefore, a real impact on company revenue. We also know this, but for you to really understand the value that a positive experience can have on your results, we brought data from Experience is Everything: Here's How to Get it Right, PWC, 2018: In Brazil, 89% of people indicate that customer experience helps in their purchasing decision. On a global average, 43% of consumers say they would pay more for a good customer experience, while 42% say they would pay more for a friendly and welcoming experience. Create a customer referral community By starting a Humanized Marketing strategy, your company will be able to connect more deeply with your audience. This way, it will be possible to create a community of stubborn and loyal customers.
