Post by account_disabled on Feb 26, 2024 23:39:57 GMT -5
The digital presence of businesses, whether small or large, is a reality. The pandemic accelerated some entry into the digital world and brought in those who didn't even think about it. The fact is that, even if your business is not digital, your presence needs to be. Whatever the desired product or service, the consumer's search begins on the internet. Therefore, you need to be there with your brand, announcing your differences and attracting your audience. That's where Inbound Marketing comes in . It is a method that takes the form of digital marketing actions to attract the public . This attraction is the first step towards reaching the sale itself. Let's understand better how it works. Consumer journey Firstly, it is necessary to know the steps that the consumer takes before making the purchase.
The purchasing journey is basically made up of four stages: Learning and Discovery: at this moment the future client is worried, but does not yet know what it is about. Start research to find out what you lack or need; Problem Recognition : at this stage you already Israel Mobile Number List understand what the problem is. The search for a solution then begins; Consideration of the Solution: We have a potential consumer who is more firm in understanding the problem and the resolution alternatives; Purchase Decision: Here a choice has already been made, it must be made with the purchase itself. At each stage of the journey, Inbound Marketing works with the intention of continuing to lead the public until the purchase is completed. Inbound Sales funnel For each step of the journey, there is a strategic focus of Inbound Marketing.
The so-called sales funnel illustrates the visitor's journey to becoming a consumer. Top of the funnel: this is the learning phase. We have curious visitors here; Middle of the funnel: Phase in which the problem has already been recognized and solutions are considered. We have people looking to meet needs. Bottom of the funnel: Purchase decision stage: The visitor finally becomes a consumer. Content Marketing We understand the purchasing journey, the sales funnel and Inbound Marketing refers to attraction . Now we need to understand how this attraction occurs. We need to keep in mind that the public we are interested in is constantly browsing the internet amidst a wide variety of information . Inbound Marketing will act as a hook to hook the browser into your business.
The purchasing journey is basically made up of four stages: Learning and Discovery: at this moment the future client is worried, but does not yet know what it is about. Start research to find out what you lack or need; Problem Recognition : at this stage you already Israel Mobile Number List understand what the problem is. The search for a solution then begins; Consideration of the Solution: We have a potential consumer who is more firm in understanding the problem and the resolution alternatives; Purchase Decision: Here a choice has already been made, it must be made with the purchase itself. At each stage of the journey, Inbound Marketing works with the intention of continuing to lead the public until the purchase is completed. Inbound Sales funnel For each step of the journey, there is a strategic focus of Inbound Marketing.
The so-called sales funnel illustrates the visitor's journey to becoming a consumer. Top of the funnel: this is the learning phase. We have curious visitors here; Middle of the funnel: Phase in which the problem has already been recognized and solutions are considered. We have people looking to meet needs. Bottom of the funnel: Purchase decision stage: The visitor finally becomes a consumer. Content Marketing We understand the purchasing journey, the sales funnel and Inbound Marketing refers to attraction . Now we need to understand how this attraction occurs. We need to keep in mind that the public we are interested in is constantly browsing the internet amidst a wide variety of information . Inbound Marketing will act as a hook to hook the browser into your business.
