Post by simranratry20244 on Feb 12, 2024 1:31:35 GMT -5
It is common for those who consider how to build customer loyalty to do so from a simplistic perspective that only concerns the marketing area of the business. Big mistake. In fact, organizations that enjoy that loyalty from their consumers, those that have truly discovered how to retain customers, know that this is just the tip of the iceberg. Photo credits: istock Rawpixel Ltd How to retain customers: what loyalty consists of A loyal customer is, for many, one who repeats their purchases from the company. For others, he is the one who buys more each time. They are all right, although they forget another important factor of loyalty. And, to know how to retain customers, you must first be clear about the objective, which is not one, but three: 1. That the customer buys more often.
That the customer invests more and more money in their purchases. 3 . Don't even consider other alternatives, that is, directly ignore the competition. Social media are the ideal channel to work in this direction, since they allow you to improve communication in a truly effective way. Social media is the most realistic tool if you want to take the pulse of demand . However, you cannot move forward blindly. Decision Colombia Telemarketing Data making must be based on objective data and, therefore, it is necessary to be able to quantify the real value of customer loyalty, a concept that is articulated around two variables: Cost of acquiring new customers. Potential value of a customer throughout their life cycle as such Investment and strategy: the secrets of those who know how to build customer loyalty with social media The accessibility, ease and reach of social media make many companies believe that anything is possible and that, without the need for a plan and without almost even an investment, they believe that they can get more loyal customers. This error is noticeable in the results: Getting many leads is not the same as getting many clients, nor does having a large client portfolio have anything to do with having a large relationship of loyal clients.
Consistency is crucial for the brand image on the internet and that is why a social media strategy is needed that determines what level of quality of information is required. The point is to provide value to the user with online content. Social media not only echo what happens on the Internet, but, more importantly, they are often used to give opinions on customer service or the quality of companies' products. You have to work on these aspects if you want to find the magic formula of how to retain customers. As with any medium, monitoring is necessary. The establishment of indicators will allow the actions promoted by the strategy to be adjusted as changes occur in demand and its perception. Finally, you have to know who is who and recognize the most valuable customers . All efforts and investment must be directed to them to strengthen the bonds of union and strengthen the relationship.
